Lars Kewitz - the fashion room

Lars Kewitz – the fashion room is more than just a fashion store – it is a place for people with a clear sense of style.

For over 20 years, we have stood in Lübeck for a curated selection that doesn’t simply follow trends, but interprets them consciously. Our aim is to present fashion that is wearable, enhances individuality, and integrates effortlessly into everyday life.

At the heart of what we do is a modern brand mix for women and men: sporty, contemporary, and with a clear focus on quality and design.

A core part of our store since 2006 is the British brand Fred Perry – a symbol of timeless styles and authentic subculture.

For men, we combine brands such as Matinique, Drykorn, and Profuomo – labels that unite urban clarity with high-quality craftsmanship.

In womenswear, Samsøe Samsøe shapes our selection with Scandinavian lightness, minimalist aesthetics, and versatile essentials.

What makes us special: we specifically seek out new, exciting labels that aren’t widely available.

Each season, we expand our range with carefully selected niche brands such as Club L’Avenir, Aimée The Label, La Rouge, Amaya Amsterdam, and Hortence. These are complemented by established brands like G-Lab, Oakwood, and Raffaello Rossi.

the fashion room stands for consciously curated fashion, personal advice, and a shopping experience that stands out from the crowd.

We look forward to your visit.